Difficult Balance

PR Professionals Influence National Events, NPR's "The Marketplace"

Marketplace for July 22, 2003: "The fate of Saddam�s sons�Pvt. Jessica Lynch comes home�Needless to say, it has been a busy day for the folks assigned press relations duty at the Pentagon. But is there a distinction between the dissemination of news and what has come to be known as �spin?� John Stauber, the co-author of a new book about how the Bush administration marketed the war in Iraq, uses a tougher word than 'marketing� -- he labels it 'propaganda.'
Reporter: David Brancaccio talks with PR expert John Stauber "

posted by Lucia Knoles @ 6:20 PM